DATA PRIVACY PROTECTION: THE FOUNDATION OF SECURITY IN THE DIGITAL WORLD

 

Olesya A. Kakorina

Candidate of Sciences (Physics and Mathematics),

Head of the Department of Information Security,

Volgograd State University
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Prosp. Universitetsky, 100, 400062 Volgograd, Russian Federation

 

Nadezhda I. Khlybova

Student, Department of Pedagogy, Psychology and Social Work,

Volgograd State University
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Prosp. Universitetsky, 100, 400062 Volgograd, Russian Federation

 

Abstract. This article examines the critical issue of data privacy as the foundation of security in the digital world. It delves into the concept of data protection across various domains, including personal data, commercial secrets, medical information, and state secrets, highlighting their distinct roles and vulnerabilities. The analysis covers the primary motives and methods employed by malicious actors to steal confidential information, such as phishing, social engineering, and various forms of malware, including viruses, ransomware, and keyloggers. Concurrently, the article identifies and discusses key emerging trends in data protection. These include the growing emphasis on user privacy, the integration of artificial intelligence (AI) and machine learning for real-time threat detection, the automation of security processes, the potential application of blockchain technology for secure record-keeping, and the development of stricter legislative frameworks like GDPR. However, significant challenges persist. The conclusion underscores that despite technological advancements, the increasing sophistication of cyberattacks, a shortage of skilled cybersecurity professionals, and the complexity of complying with evolving regulations remain major obstacles. Therefore, ensuring robust data privacy ultimately requires a comprehensive approach that synergistically combines technological innovation, sound regulatory policies, and continuous user awareness efforts.

 

Key words: data privacy, cybersecurity, information protection, personal data, trade secret, cyber-attacks, phishing, artificial intelligence, digital security.

 

This work is licensed under a Creative Commons Attribution 4.0 International License.